The Truth About Fitness Coaching: What Most Lifters Get Wrong

Step 1: Watch This First

What You’ll Learn in the Video Above

✅ Why most lifters train hard but look the same year after year and how Tanner’s system fixes that.

✅ How to build a strong, lean, athletic physique naturally, without sacrificing lifestyle or time.

✅ The simple, intelligent structure Tanner uses to help clients reach peak strength while staying shredded year-round.

✅ The real reason “more effort” doesn’t equal results and why most lifters waste months stuck in plateaus.

✅ How Tanner’s done-with-you **coaching system provides the accountability, precision, and structure missing from every generic plan.

What to Expect on the Call

You’ll be speaking directly with Tanner, so here’s how to come prepared to get the most out of the call..
On this call, Tanner will:
- Learn about your goals, timeline, and lifestyle.
- Identify what’s been holding you back from visible results.
- Determine if the TrueStrength Coaching System aligns with your situation.
- Map out the clearest route to your transformation.

⚠️ This call is reserved for people serious about creating long-term, physical change - not just collecting information.

Why Tanner Shuck?

Former professional strength coach with over two decades of real-world experience.
Founder of TrueStrength Coaching, built to help natural lifters achieve elite physiques.
Has personally helped thousands of clients worldwide build athletic, aesthetic bodies.
Known for his direct, no-BS coaching style and results-driven accountability.
Focuses on strength, performance, and physique synergy, not gimmicks or shortcuts.
Trusted by CEOs, athletes, and everyday men who demand results without losing balance.

Why Most Men Don’t See Results

Most men don’t struggle because they lack effort, they struggle because their effort lacks direction.

They train hard, but there’s no structured progression guiding what to do next. Nutrition becomes a guessing game, calories and macros are estimated, not measured. Without accountability, weeks slip by with no adjustments when progress stalls.

And because the industry overcomplicates everything, they end up doing more research than execution.

The TrueStrength Coaching System changes that: bringing structure, precision, and accountability together so every rep, meal, and week compounds toward visible results.

Why Now

“Every week you delay is another week you reinforce the same habits keeping you stuck.”

The body you want requires consistency, waiting only resets your timeline.
The longer you delay structure, the harder it becomes to reverse stagnation.
The earlier you start, the faster you can build visible results that compound over time.

Who This Is For

A fit if you are:

✅ A driven professional who wants to look and perform like an athlete again.
✅ Someone who trains hard but struggles with results or direction.
✅ Able to dedicate 1–2 hours a day to training and nutrition structure.
✅ Open to feedback, accountability, and real coaching.
✅ Ready to take action and follow a proven system.

Not for:

❌ Anyone seeking “quick fixes” or shortcuts.
❌ Those unwilling to track or follow a plan.
❌ People looking for motivation instead of mentorship.

Inside TrueStrength Coaching

Personalized Training & Nutrition Plan — custom to your body, goals, and schedule.
2× Weekly Group Coaching Calls — live access to Tanner for strategy and feedback.
1:1 Coaching Check-Ins — accountability and adjustments each week.
TrueStrength App Access — track progress, workouts, and metrics in one dashboard.
Priority DM Access & Support — message directly for feedback between calls.
Form Video Reviews — ensure proper execution and technique.
Progress Tracking & Weekly Adjustments — data-based changes to training and nutrition.
Private Community Access — network with other driven men chasing excellence.
Exclusive Bonus Webinars & Discounts — continued education and added resources.

Why TrueStrength Coaching Beats Generic Programs

Most online fitness programs are built for volume, not transformation.

They hand out cookie-cutter workouts, generic meal plans, and call it “coaching.” You might get temporary structure, but no real direction, feedback, or accountability. Which is why progress always fades.

TrueStrength Coaching isn’t another template.

It’s a hands-on coaching system designed to build elite results through structure, data, and personal accountability. Every client works directly with Tanner and his team, with weekly adjustments, real-time feedback, and a clear path to long-term change.

It’s not about doing more - it’s about doing the right things, consistently, under expert direction.

Student Testimonials

— Adam R., IT Analyst

“I’d never really lifted weights before or tracked my nutrition, but Tanner made it simple. Within a few months I was stronger, leaner, and more confident than I’ve ever been.”

— Nathan T., Phoenix AZ

“As a father of three, I didn’t think I had the time. Tanner’s no-excuses approach changed everything for me. Ten months later, I look like a completely different person and my kids notice too.”

— John B., Business Owner

“Running a business left me no time to think about training. Tanner built a plan that worked around my schedule, and I’m now lifting heavier at 38 than I did in college.”

— Joy R., Personal Trainer

“I’ve been a trainer for years, but I could never get the lean, athletic look I wanted. Tanner helped me fix my programming, dial in my nutrition, and elevate both my physique and my coaching.”

— Alfonso B., Long-Term Client

“At 46, I thought my best years were behind me. TrueStrength completely changed that. I’m lifting heavy, feeling powerful, and in the best shape of my life.”

Real Messages from Clients

All Messages Taken From Inside The True Strength Custom Coaching App

FAQ

Do I need gym access?

Yes, home or commercial gym setups are both fine. Programs are built around your equipment.

I’ve tried coaching before and it didn’t work - what’s different?

Most programs stop at giving plans. Tanner’s system builds feedback, accountability, and data tracking into every week, so stagnation can’t happen.

Do I need to track macros?

Yes, but you’ll learn how to make it effortless. Nutrition drives 70% of visible change, and Tanner’s system teaches you how to own it.

Can I still eat out or travel?

Absolutely. Tanner designs protocols that adapt to real life, not restrict it.

Do I need to be advanced?

No. The system works for beginners to experienced lifters because it’s tailored to you, not pre-written templates.

What if my partner needs to be involved?

If your partner or someone else helps you make important decisions, it’s best they join the call too. That way, everyone hears the same information and can make an informed choice together.

Bottom Line

TrueStrength Coaching isn’t just training, it’s a structured, done-with-you system for lifters who want to look, feel, and perform like athletes again.

The only question is:

Will you keep guessing another year or finally follow a plan that guarantees change?

What’s Next / How to Prepare

Re-read this document before your call to understand what the process looks like.
Be on a laptop or desktop, not multitasking or on the move.
Have your partner present, if they’re part of the decision process.
Know your stats: current weight, body fat estimate, gym setup, and time availability.
Come ready to take action, this call is about your roadmap, not just information.